WhatConverts
Browse Help Center
Browse Help Center
Help Center Lead Tracking Form Tracking
Setting up Web Forms Manually

1Log into the WhatConverts profile you want to track the form in, select the “Tracking” top menu item, then “Forms”. Select "Web Forms". Click "Add Web Form”.

2Click "Manual Setup". Give your form a Name, select the Attribute Type of the form and then paste in the Attribute Type Value.

Manual Form Setup

    Find out what Attribute Type your form is by navigating back to your website, select the page your form is on. Inspect the source of the page by right clicking on the outside of the page, and selecting “View Page Source”.

    View Page Source to get the Form Attribute to Track Forms
    Find the form located in the source code. Open a search box by entering "Control + F" ("Command + F" for Macs) and typing "<form" in the search box.
    Finding the Form Attribute in the Page Source for Form Tracking

    Note: You are looking for one of the the Attribute Types:

    • "ID"
    • "Class"
    • "Action"
    • "Name"

    3Click "Finish".

    4Go to the page your form is located on and submit a test form. Go back to your WhatConverts profile. Select "Leads" from the top menu. Scroll down to the Lead Manager. You should see your test form submission in the list.

    Lead Manager Custom Form Submission

    To review the full Lead Details for the submission, including all of the form input data, click "View Lead" as shown in the image above.

    Form Submission with Customer Journey

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

To add a form manually for form tracking, select the “Tracking” left side menu item, then “Web Forms”. Click “Add Web Forms”. Click “Advanced Integration".
Add Web Form Tracking Advanced

1Give your form a name. For this example, we are manually entering a contact form, we’ll use the name Contact form.

Give your Form a Name for Form Tracking

2Find out what Attribute Type your form is by navigating back to your website, and selecting the page your form is on. Inspect the source of the page by right clicking on the outside of the page, and selecting “View Page Source”.

View Page Source to get the Form Attribute to Track Forms
3Find the form located in the source code. Open a search box by entering "Control + F" ("Command + F" for Macs) and typing "<form" in the search box.
Finding the Form Attribute in the Page Source for Form Tracking

4This search will lead you to the line of code containing the form. Here you see the Attribute Type is "Class", followed by the value to add to WhatConverts in quotation marks.
Note: You are looking for one of the the Attribute Types:

  • "ID"
  • "Class"
  • "Action"
  • "Name"

Copy your Form Attribute to Manually Set up Form Tracking
5Copy your form attribute.
Copy your Form Attribute to set up Manual Form Tracking
6Log back into WhatConverts. Change your Attribute Type to "Class", and paste your form name into the Attribute Type Value field.  Click “Add”.
Add your Form Attribute

7Test your web form to make sure it's working properly; navigate to the form page on your website and send a test submission.
Submit a Form Test to check your form tracking setup
8Go to your WhatConverts dashboard; find the lead near the top row and click the "View Lead Details" eye symbol. You will see your test submission.

View lead details for your tracked form

Form Tracking Lead Details

Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Schedule a Demo
ready to get marketing clarity?

Grow your business with WhatConverts

14 days free trial Easy setup Dedicated support
G2 Users Love Us Badge
G2 High Performer Badge
G2 High Performer Small Business Badge
G2 Momentum Leader Badge
G2 High Performer Europe Badge