Ensuring Tracking Code Is Installed
It is important that you make sure the Tracking Code has been added to every page of your website. To find if the tracking code is on your page follow these steps:
1Open your website in a browser of your choice.
2Right click your mouse and select “View page source“. Press CTRL+F on your keyboard to open the search feature. Enter “scripts.” in the search box.
3This should take you to the tracking code within the page source and should look something like <script src=”//scripts.iconnode.com/*****.js”></script>
4If you do not find the tracking code on your website, you will need to add it. You can find your tracking code in the “Settings” then “Tracking Code” section on the left side menu of your WhatConverts dashboard.
WhatConverts uses First Click Attribution. This means the first method used to get to your website is saved in a cookie by the WhatConvert’s tracking code.
With the WhatConverts tracking code on your website, when you visit your site using a Google Organic search, you will be stored as an Google Organic search visitor, even if you come back to the site using another marketing source. In order to test sources by simulating different source triggers, you must clear your cookies and close the window after each visit so WhatConverts reads you as a new visitor. There are a few options for achieving this:
- You can clear your browser history, and make sure to click the “Cookies and other site and plugin data” option
- You can simulate source triggers in Google’s Incognito Mode.
- You can Download EditThisCookie as a google plugin, once downloaded you can quickly clear cookie data with a few clicks.
Adding and Verifying Swap Number
The Swap Number is the phone number displayed on your website. The swap number will be dynamically switched out with the tracking number when a visitor arrives on your website. What and when the tracking number is displayed depends on how your tracking numbers are setup in WhatConverts.
Typically, the swap number is the same as the destination number/your main business number.
Click “Update“. You should see the following message:
Test Tracking Numbers
Call the tracking number you set up. In our example the tracking number is, +1 7044956837. The call should forward to your destination/main business number.
Confirm within the WhatConverts dashboard that the call registered as a lead by refreshing the browser.
The following will show up; showing the source as a phone call with a phone icon as the type and the source and medium as “Google Organic” just like we set it up.
Having trouble clearing your browser cache and testing the tracking number? Watch the video below: