Schedule Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
Text Messaging SimpleTexting

Last update on November 24, 2020

Chat Livechat

Last update on June 19, 2020

Forms Formstack

Last update on March 25, 2020

Help Center Lead Tracking Call Tracking

Setting Up Dynamic Number Pool for All Traffic

WhatConverts uses a pool of telephone numbers for your dynamic number pool. These numbers are dynamically assigned and recycled to different users. Using a pool of tracking numbers gives you the data of an enterprise level system, while only requiring a small number of phone numbers. Creating a dynamic number pool for All Traffic will not only give you the source and medium the visitor used to get to your website, but will also display where on the site the lead was generated from and where the visitor initially landed. In the steps below, we will explain how to determine how many numbers you will need for your pool, and how to set-up and assign tracking numbers to the pool.

The All Traffic trigger source will track all channels coming to your site. It will give you a complete overview of how visitors are navigating to your website. If you would like a more targeted approach, see our article on keyword tracking for Google Adwords as an example.

1Determine how many numbers you will need for your dynamic number pool.

Find the peak number of visitors on your website within an hour. If you're using Google Analytics, go to your dashboard and select the "Audience" > "Overview". Choose the "Hourly" view on the top right of the chart. Add a "Segment" (found above the chart) if you are using a specific traffic source. Look for the normal high peaks in the chart by looking for how many visitors you have on your website at one time (concurrent users).

Use this formula to calculate the amount of phone numbers you will need:

    Visitors During Peak Hour x Average Session Duration / 60 x 4

For example, your website has 40 visitors in its busiest hours. Also note the average session duration, we will use 2 minutes and 30 seconds.

    40 visitors x 2.5 minutes/60x4 which gives us a total of 7 numbers for our Dynamic Number Pool.

2Create a dynamic number pool for "All Traffic".

Go to your WhatConverts dashboard and click on the “Tracking” left side menu item. Select “Phone Numbers”. Click on "Add Dynamic Number Pool", name your campaign, select "All Traffic" as your Trigger Source, then hit "Add".

Set Source to Trigger

3Assign tracking numbers to your dynamic number pool.

  1. Click "Add Phone Number" to setup a new number to assign to the dynamic number pool. If you need help setting up the number, read the article Setting up Tracking Numbers.
  2. Assign this phone number to the Dynamic Number Pool you created. Hit "Update".
  3. Repeat for each number that is needed. You can also reassign numbers by clicking "Edit Number" and changing the trigger to your Dynamic Number Pool.

Dynamic Number Pool for All Traffic

4Test your tracking implementation.

The All Traffic trigger will track all sources, but for this example we will simulate a Google AdWords click, using these steps:

  1. Open a new browser session and enter this URL, replacing with the website you are testing. One of the numbers from your dynamic number pool should be displayed.
  2. Call the telephone number.
  3. Go to your "WhatConverts dashboard" and click the "Lead Details Icon" on the left for the test call you made.
  4. All_Traffic_3

Was this page helpful?
Request a Live Demo
Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo
Whatconverts Features for your Business
Export Filtered Leads
Lead Management Export Filtered Leads

Easily filter and export leads in real time from your WhatConverts Dashboard.

Append Marketing Data (WordPress)
Lead Tracking Append Marketing Data (WordPress)

Get email notifications for form submissions and online orders, with marketing data attached.

Branded Reports
Analytics & Insights Branded Reports

Use your own branding on WhatConverts reports.

HIPAA Compliant Form Tracking
Lead Tracking HIPAA Compliant Form Tracking

Keep ePHI info secure and only give access to people who are authorized to view it.

Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
Landing Pages & Site Builders LeadPages

Last update on March 25, 2020

CRMs Salesforce

Last update on March 25, 2020


Last update on March 25, 2020

ready to get marketing clarity?

Grow your business with WhatConverts

14 days free trial Easy setup Dedicated support