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    Help Center Lead Tracking Call Tracking

    Setting Up Dynamic Number Pool for All Traffic

    1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".

    Where to find phone numbers in WhatConverts

    2Click "+ Add Dynamic Pool". Select, "Advanced Setup". Enter the phone number that you would like to swap on your website (this will be the phone number that is hard-coded (static) currently on your site.

    Under What's the traffic source to be assigned to this number pool?, select "All Traffic. Click "Next Step".

    All Traffic Dynamic Number Pool

    3Follow the guide to determine how many numbers you'll need for your website.

    Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Your numbers will be preselected. Review the numbers and click "Next Step".

    Phone Number Setup Page

    4Enter your Destination Number to forward your calls to. Click "Next Step".

    The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you want for your call tracking needs. Once you are satisfied with the settings you've chosen, click "Finish".

    6Test your implementation by adding "?gclid=test&wc_clear=true" to the end of your URL to simulate a Google Ads click.

    • Open new browser session and enter this URL.
    • Call the telephone number.
    • In your WhatConverts Lead Manager, check the newest phone call lead. You should see:

    Google CPC with Test Keyword


      • To track your calls, you will need to install the

    WhatConverts Tracking Script

      on your website.

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    WhatConverts uses a pool of telephone numbers for your dynamic number pool. These numbers are dynamically assigned and recycled to different users. Using a pool of tracking numbers gives you the data of an enterprise level system, while only requiring a small number of phone numbers. Creating a dynamic number pool for All Traffic will not only give you the source and medium the visitor used to get to your website, but will also display where on the site the lead was generated from and where the visitor initially landed. In the steps below, we will explain how to determine how many numbers you will need for your pool, and how to set-up and assign tracking numbers to the pool.

    The All Traffic trigger source will track all channels coming to your site. It will give you a complete overview of how visitors are navigating to your website. If you would like a more targeted approach, see our article on keyword tracking for Google Adwords as an example.

    1Determine how many numbers you will need for your dynamic number pool.

    Find the peak number of visitors on your website within an hour. If you're using Google Analytics, go to your dashboard and select the "Audience" > "Overview". Choose the "Hourly" view on the top right of the chart. Add a "Segment" (found above the chart) if you are using a specific traffic source. Look for the normal high peaks in the chart by looking for how many visitors you have on your website at one time (concurrent users).

    Use this formula to calculate the amount of phone numbers you will need:

    Visitors During Peak Hour x Average Session Duration / 60 x 4

    For example, your website has 40 visitors in its busiest hours. Also note the average session duration, we will use 2 minutes and 30 seconds.

      40 visitors x 2.5 minutes/60x4 which gives us a total of 7 numbers for our Dynamic Number Pool.

    2Create a dynamic number pool for "All Traffic".

    Go to your WhatConverts dashboard and click on the “Tracking” left side menu item. Select “Phone Numbers”. Click on "Add Dynamic Number Pool", name your campaign, select "All Traffic" as your Trigger Source, then hit "Add".

    Set Source to Trigger

    3Assign tracking numbers to your dynamic number pool.

    1. Click "Add Phone Number" to setup a new number to assign to the dynamic number pool. If you need help setting up the number, read the article Setting up Tracking Numbers.
    2. Assign this phone number to the Dynamic Number Pool you created. Hit "Update".
    3. Repeat for each number that is needed. You can also reassign numbers by clicking "Edit Number" and changing the trigger to your Dynamic Number Pool.

    Dynamic Number Pool for All Traffic

    4Test your tracking implementation.

    The All Traffic trigger will track all sources, but for this example we will simulate a Google AdWords click, using these steps:

      1. Open a new browser session and enter this URL, http://www.yourwebsite.com/?gclid=test&wc_clear=true replacing www.yourwebsite.com with the website you are testing. One of the numbers from your dynamic number pool should be displayed.
      2. Call the telephone number.
      3. Go to your "WhatConverts dashboard" and click the "Lead Details Icon" on the left for the test call you made.


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