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Help Center ▸ FAQ

How Does Dynamic Number Insertion (DNI) Work?

For call tracking to work, we have to dynamically swap telephone numbers on your website. After assigning tracking numbers to specific marketing sources, we swap out and display tracking numbers based on the marketing source of a visitor.

In this video, we explain how it all works.

View Large Video

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Whatconverts Features for your Business

Lead Tracking Automated Spam Blocking

WhatConverts uses a list of known spammers to eliminate calls, and continually improves spam blocking.

Lead Tracking Call Flows - Custom IVR Menu

Your callers will hear a menu of options to direct their call to the proper connection.

Lead Tracking Call Flows - Scheduled Hours and Holiday Routing

Reroute calls that occur outside your active business times.

Lead Tracking Dynamic Phone Number Insertion

Automatically track marketing to a phone call with Dynamic Number Insertion (DNI).