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    Help Center FAQ

    How Does Dynamic Number Insertion (DNI) Work?


    For call tracking to work, we have to dynamically swap telephone numbers on your website. After assigning tracking numbers to specific marketing sources, we swap out and display tracking numbers based on the marketing source of a visitor.

    In this video, we explain how it all works.

    View Large Video

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    Whatconverts Features for your Business
    Automated Spam Blocking
    Lead Tracking Automated Spam Blocking

    WhatConverts uses a list of known spammers to eliminate calls, and continually improves spam blocking.

    Call Flows - Custom IVR Menu
    Lead Tracking Call Flows - Custom IVR Menu

    Your callers will hear a menu of options to direct their call to the proper connection.

    Call Flows - Scheduled Hours and Holiday Routing
    Lead Tracking Call Flows - Scheduled Hours and Holiday Routing

    Reroute calls that occur outside your active business times.

    Dynamic Phone Number Insertion
    Lead Tracking Dynamic Phone Number Insertion

    Automatically track marketing to a phone call with Dynamic Number Insertion (DNI).

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Lead Tracking Integration Smith.ai

      Last update on July 19, 2021

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      Lead Tracking Integration CallRail

      Last update on March 25, 2021

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