Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations

Lead Tracking Integration CallRail

Last update on April 27, 2020

How Does Dynamic Number Insertion (DNI) Work?

For call tracking to work, we have to dynamically swap telephone numbers on your website. After assigning tracking numbers to specific marketing sources, we swap out and display tracking numbers based on the marketing source of a visitor.

In this video, we explain how it all works.

View Large Video

Was this page helpful?

👍Yes

👎No

Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo

Whatconverts Features for your Business

Lead Tracking Call Flows - Custom IVR Menu

Your callers will hear a menu of options to direct their call to the proper connection.

Lead Tracking Dynamic Phone Number Insertion

Automatically track marketing to a phone call with Dynamic Number Insertion (DNI).

Lead Tracking Call Tracking Triggers

Choose which calls to track based on which marketing source the caller is coming from.

Lead Tracking Port Your Numbers

Don't worry about losing your phone numbers; Port current phone numbers at no charge.