What is the Bing Ads Integration?
The Bing Ads Integration connects WhatConverts with Microsoft Advertising (Bing Ads) to send conversion data back to Bing for campaign optimization and better ad performance across Bing and Yahoo search networks.
Why Use the Bing Ads Integration?
The Bing Ads Integration solves critical optimization challenges by creating a data flow between WhatConverts and Microsoft Advertising.
- Optimize campaigns with complete conversion data: Send offline conversions (phone calls, form submissions, chats) back to Bing so their algorithm can optimize for leads that matter most to your business
- Improve bidding accuracy: Bing's bidding algorithm uses conversion data to find more qualified prospects, reducing wasted ad spend
- Track keyword-level performance: Capture detailed attribution data including keywords, campaigns, and ad groups to understand what drives results
- Close the attribution loop: See which Bing campaigns drive real business results, not just clicks and form fills
Examples of How Businesses Use the Bing Ads Integration
- Home service companies send qualified phone call conversions back to Bing, so campaigns optimize for revenue, not just calls and form fills
- Lead generation agencies track both Bing and Google campaigns in one platform, sending all conversion data back to improve performance across search networks
- Multi-location businesses send store visit conversions and phone calls to Bing to optimize local awareness campaigns
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