Introduction to WhatConverts

WhatConverts is a lead tracking and reporting platform that helps you understand which marketing efforts are driving leads—and which leads are turning into real business. Whether you're managing Google Ads campaigns, SEO, social media, or offline channels, WhatConverts connects the dots between your marketing and actual customer inquiries.

With WhatConverts, you can:

• Track all your leads—including calls, form submissions, chats, and eCommerce transactions—in one place
• Automatically capture marketing attribution data, like keyword, campaign, source, and landing page, on an individual lead-by-lead basis
• Qualify, value, and sort leads to understand what’s working and what’s not
• Connect directly to your ad platforms and optimize your campaigns so you’re automatically targeting the most valuable conversions
• Integrate with tools like Zapier, CRMs, and reporting dashboards to streamline your workflows

Ready to get started?

If you’re brand new to the platform, start by following along with our onboarding process. You can also familiarize yourself with the WhatConverts dashboard and platform navigation.

Ready to start tracking leads? We suggest setting up call tracking and form tracking first, since these are the most popular lead types for most users. However, you can also set up chat tracking, transaction tracking, and even click event tracking to collect an even broader range of leads.

If you have any questions, please contact WhatConverts Support or email support@whatconverts.com