Google Ads Integration

Google Ads is the world’s largest search advertising platform. By integrating your Google Ads with WhatConverts, you can unlock the full potential of your ads campaigns by capturing each call, click, or chat and feeding data from qualified conversion actions  back to Google’s machine learning algorithms to improve your ad targeting and performance.

This section provides step-by-step guidance for maximizing your Google Ads investment through advanced lead tracking and optimization. From initial setup to sophisticated bidding strategies, these resources will help you transform your campaigns from basic lead generation into a data-driven growth engine.

Setting up Google Ads

• Connecting to Google Ads
• Setting Up Tracking and Auto-Tagging with the ValueTrack Template
• Passing Google Ads Keywords Data
• Simulate a Google Ads Click to Test Tracking Numbers

Lead Tracking with Google Ads

• Keyword Tracking Using a Dynamic Number Pool
• Tracking Google Call Only Ads and Call Extensions
• Tracking Shopping Ads or Product Listing Ads
• Tracking Lead Form Extensions
• Tracking Google Ads Location Extensions
• Tracking Conversions with Google Analytics

Troubleshooting

• Conversions in WhatConverts and Google Ads Don’t Match
• Calls from Ads Not Showing Up in WhatConverts
• Google Ads Maximum Connection Limit Reached
• Common Errors Reported by Google