Get a 1:1 Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Ad Platforms Google Ads (Adwords)

    Last update on July 22, 2022

    Google Ads (Adwords)
    Calendars and Bookings Calendly

    Last update on July 21, 2022

    Calendly
    Ecommerce Squarespace

    Last update on September 1, 2022

    Squarespace
    Help Center Integrations Google Analytics Integration

    Connect WhatConverts to Google Analytics


    1In your WhatConverts profile, click "Tracking" from the top menu. Click "Integrations". Click "View Details" under Google Analytics.

    Integrations Menu Selection

    2Select "Add Property" from the left side menu. For Universal Analytics, add your Google Analytics Tracking ID and click "Next Step".

    3Select the Lead Types that you would like to pass to Google Analytics and click "Finish".

    Note: Your leads will be sent to Google Analytics as Events. To see your Events in your Traffic Data, you will need to set up Goals. The following articles go over how to set up Goals by Lead Type in Google Analytics:

    Connect WhatConverts to Google Analytics

    1. Login to your WhatConverts account.
    2. Select the "Integration", then "Google Analytics" menu item.
    3. Add your Google Analytics Tracking ID. and we will send events based on leads tracked in WhatConverts to your Google Analytics account.To retrieve your Google Analytics UID, sign in to your Google Analytics account. Click on the "Admin" tab at the top and make sure the correct "Account" and "Property" are select. Then click on the "Tracking Info" and select "Tracking Code". You should see your "Tracking ID", copy and paste that value below.
    4. Choose what Leads to send to Google Analytics under "Lead Types to Track".

    See Lead Events in Google Analytics

    Login to Google Analytics and select the "Behavior", then "Events", then "Overview" menu items. Take notice of Total Events and Unique Events.

      Note: At times there is a discrepancy in the number of unique events when comparing WhatConverts and Google Analytics data. This is due to our data range philosophies. WhatConverts looks at unique visitors all time, but Google Analytics looks at a selected date range or 30 days by default.

    WhatConverts should now be showing in your Event Categories. We use the event category "Phone Call" for calls received and "Form Submission" for web form submissions.

    Viewing events does provide some insights. Events can also be used to create advanced segments in your Google Analytics reporting.

    Google Analytics Events

    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Get a 1:1 Demo
    Whatconverts Features for your Business
    Call Transcription
    Lead Tracking Call Transcription Software

    Read details from your calls without the need to listen to the entire call recording.

    Call Flows - Simultaneous Dialing
    Lead Tracking Call Flows - Multi-Ring (Simultaneous) Dialing

    Route calls to multiple destination numbers at once using multi-ring functionality.

    Call Flows - Scheduled Hours and Holiday Routing
    Lead Tracking Call Flows - Scheduled Hours and Holiday Routing

    Reroute calls that occur outside your active business times.

    Call Flows - Geographic Call Routing
    Lead Tracking Call Flows - Geographic Call Routing

    All incoming calls will be directed to the business location closest to the caller.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Ad Platforms Google Ads (Adwords)

      Last update on July 22, 2022

      Google Ads (Adwords)
      Calendars and Bookings Calendly

      Last update on July 21, 2022

      Calendly
      Ecommerce Squarespace

      Last update on September 1, 2022

      Squarespace
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge