Get a 1:1 Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Related Integrations
    Ad Platforms Google Ads (Adwords)

    Last update on July 22, 2022

    Google Ads (Adwords)
    Calendars and Bookings Calendly

    Last update on July 21, 2022

    Calendly
    Ecommerce Squarespace

    Last update on September 1, 2022

    Squarespace
    Help Center Integrations Google Analytics Integration

    How to Create a Universal Analytics Property in Google Analytics


    Note: By default, when creating a new property in Google Analytics, you'll set up a Google Analytics 4 (GA4) property.

    We recommend creating and running a Universal Analytics (UA) property alongside your GA4 property to ensure you have a full picture of your traffic data.

    Create a UA Property if you have already created a GA4 property

    1Log into your Google Analytics account. Select "Admin" from the bottom left of your page. Under the Property section, select "Create Property".

    2On the Create Property page, select "Show Advanced Options". Beside Create a Universal Analytics Property toggle the switch to On.

    Enter your Website URL in the box where prompted and select the radio button for "Create a Universal Analytics Property Only".

    Create a Universal Analytics Property Only

    Select "Next" and continue setting up the property with the settings of your choice. Click "Create".

    3Install the Universal Analytics tracking code on your website as per Google Analytics' recommendations.

    Create both UA and GA 4 Properties if you are setting up a new property

    1Log into your Google Analytics account. Select "Admin" from the bottom left of your page. Under the Property section, select "Create Property".

    2On the Create Property page, select "Show Advanced Options". Beside Create a Universal Analytics Property toggle the switch to On.

    Enter your Website URL in the box where prompted and select the radio button for "Create both a Google Analytics 4 and a Universal Analytics Property".
    Create both a GA4 and UA property

    Select "Next" and continue setting up the property with the settings of your choice. Click "Create".

    3Install the Global Site Tag on your website as per Google Analytics' recommendations.

    Note: You can integrate your GA4 property to WhatConverts using the following guide:

    If you have any questions, please contact us here: Contact WhatConverts Support or email [email protected]

    By default, when creating a new property in Google Analytics, you'll set up a Google Analytics 4 (GA4) property. You can integrate your GA4 property to WhatConverts using the following guide:

    We recommend creating and running a Universal Analytics (UA) property alongside your GA4 property to ensure you have a full picture of your traffic data. This document will walk you through how to create a UA property when setting up a new property in Google Analytics or add a UA property to an already created GA4 property.

    If you have Already Created a GA4 Property

    1Log into your Google Analytics account. Select "Admin" from the bottom left of your page. Under the Property section, select "Create Property".

    2On the Create Property page, select "Show Advanced Options". Beside Create a Universal Analytics Property toggle the switch to On.

    Enter your Website URL in the box where prompted and select the radio button for "Create a Universal Analytics Property Only".

    Create a Universal Analytics Property Only

    Select "Next" and continue setting up the property with the settings of your choice. Click "Create".

    3Install the Universal Analytics tracking code on your website as per Google Analytics' recommendations.

    If you are Setting up a New Property

    1Log into your Google Analytics account. Select "Admin" from the bottom left of your page. Under the Property section, select "Create Property".

    2On the Create Property page, select "Show Advanced Options". Beside Create a Universal Analytics Property toggle the switch to On.

    Enter your Website URL in the box where prompted and select the radio button for "Create both a Google Analytics 4 and a Universal Analytics Property".
    Create both a GA4 and UA property

    Select "Next" and continue setting up the property with the settings of your choice. Click "Create".

    3Install the Global Site Tag on your website as per Google Analytics' recommendations.

    Was this page helpful?
    👍Yes
    👎No
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Get a 1:1 Demo
    Whatconverts Features for your Business
    Call Transcription
    Lead Tracking Call Transcription Software

    Read details from your calls without the need to listen to the entire call recording.

    Call Flows - Simultaneous Dialing
    Lead Tracking Call Flows - Multi-Ring (Simultaneous) Dialing

    Route calls to multiple destination numbers at once using multi-ring functionality.

    Call Flows - Scheduled Hours and Holiday Routing
    Lead Tracking Call Flows - Scheduled Hours and Holiday Routing

    Reroute calls that occur outside your active business times.

    Call Flows - Geographic Call Routing
    Lead Tracking Call Flows - Geographic Call Routing

    All incoming calls will be directed to the business location closest to the caller.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Ad Platforms Google Ads (Adwords)

      Last update on July 22, 2022

      Google Ads (Adwords)
      Calendars and Bookings Calendly

      Last update on July 21, 2022

      Calendly
      Ecommerce Squarespace

      Last update on September 1, 2022

      Squarespace
      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge