Schedule Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
Ecommerce Squarespace

Last update on March 25, 2020

Squarespace
Forms Ninja Forms

Last update on March 25, 2020

Ninja Forms
Forms Hubspot Forms

Last update on March 25, 2020

Hubspot
Help Center Integrations Google Analytics Integration

How to Create a Universal Analytics Property in Google Analytics


By default, when creating a new property in Google Analytics, you'll set up a Google Analytics 4 (GA4) property. You can integrate your GA4 property to WhatConverts using the following guide:

We recommend creating and running a Universal Analytics (UA) property alongside your GA4 property to ensure you have a full picture of your traffic data. This document will walk you through how to create a UA property when setting up a new property in Google Analytics or add a UA property to an already created GA4 property.

If you have Already Created a GA4 Property

1Log into your Google Analytics account. Select "Admin" from the bottom left of your page. Under the Property section, select "Create Property".

2On the Create Property page, select "Show Advanced Options". Beside Create a Universal Analytics Property toggle the switch to On.

Enter your Website URL in the box where prompted and select the radio button for "Create a Universal Analytics Property Only".

Create a Universal Analytics Property Only

Select "Next" and continue setting up the property with the settings of your choice. Click "Create".

3Install the Universal Analytics tracking code on your website as per Google Analytics' recommendations.

If you are Setting up a New Property

1Log into your Google Analytics account. Select "Admin" from the bottom left of your page. Under the Property section, select "Create Property".

2On the Create Property page, select "Show Advanced Options". Beside Create a Universal Analytics Property toggle the switch to On.

Enter your Website URL in the box where prompted and select the radio button for "Create both a Google Analytics 4 and a Universal Analytics Property".
Create both a GA4 and UA property

Select "Next" and continue setting up the property with the settings of your choice. Click "Create".

3Install the Global Site Tag on your website as per Google Analytics' recommendations.

Was this page helpful?
👍Yes
👎No
Request a Live Demo
Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo
Whatconverts Features for your Business
Saved Reports
Analytics & Insights Saved Reports

Save the customized reports you create and use them again and again.

Branded Reports
Analytics & Insights Branded Reports

Use your own branding on WhatConverts reports.

Filter/Group by Custom Field
Lead Management Filter/Group by Custom Field

Different businesses may need different data fields, and WhatConverts knows that.

Google Analytics Form Tracking
Lead Tracking Google Analytics Form Tracking

We make form tracking easy in Google Analytics, providing complete lead information and marketing data.

Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
Marketing Automation Integrately

Last update on September 14, 2021

Integrately
Text Messaging Sakari SMS

Last update on June 19, 2020

Sakari SMS
Marketing Automation SharpSpring Marketing Automation

Last update on May 21, 2021

SharpSpring Marketing Automation
ready to get marketing clarity?

Grow your business with WhatConverts

14 days free trial Easy setup Dedicated support