Google Analytics Integration

Connecting WhatConverts to Google Analytics allows you to see your lead data alongside other website metrics in GA4. This integration gives you a more complete view of user behavior by combining marketing attribution from WhatConverts with traffic and engagement insights in Google Analytics.

Use the guides in this section to set up the integration, track specific lead types like phone calls and forms, configure goals, and understand what data is passed between platforms.

• Connect WhatConverts to Google Analytics 4
• Where do I find my Google Analytics Tracking ID?
• Tracking Phone Calls in Google Analytics
• Tracking Web Form Submissions in Google Analytics
• Tracking Chats in Google Analytics
• E-commerce Tracking in Google Analytics
• Triggering Goals Based on Call Durations
• What Event Details Are Sent from WhatConverts to Google Analytics?

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