Schedule Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
Chat Pure Chat

Last update on November 24, 2020

Pure Chat
Marketing Automation Pabbly Connect

Last update on November 11, 2020

Pabbly Connect
CRMs HubSpot CRM

Last update on May 19, 2021

HubSpot CRM
Help Center Lead Tracking Call Tracking Setting Up Dynamic Number Pool for All Traffic

Set up Dynamic Number Pool to Track Organic Traffic


WhatConverts uses a pool of telephone numbers for your dynamic number pool. These numbers are dynamically assigned and recycled to different users. Using a pool of tracking numbers gives you the data of an enterprise level system, while only requiring a small number of phone numbers.

Creating a dynamic number pool for Organic Traffic will not only give you the source and medium the visitor used to get to your website, but will also display where on the site the lead was generated from and where the visitor initially landed.

This article will help show you how to set up tracking for Organic traffic. See our other setup articles: Set up Keyword Tracking for Paid (PPC) Traffic or Dynamic Number Pools for All Traffic

    Note: If you are tracking multiple traffic sources, we recommend using an All Traffic number pool.

1Determine how many numbers you will need for your dynamic number pool.

Find the peak number of visitors on your website within an hour. If you're using Google Analytics, go to your dashboard and select the "Audience" > "Overview". Choose the "Hourly" view on the top right of the chart.

Add a "Segment" (found above the chart), find and apply the "Organic Traffic" segment.

Organic Traffic

Look for the normal high peaks in the chart by looking for how many visitors you have on your website at one time (concurrent users).

Use this formula to calculate the amount of phone numbers you will need:

    Visitors During Peak Hour x Average Session Duration / 60 x 4

For example, your website has 40 visitors in its busiest hours. Also note the average session duration, we will use 2 minutes and 30 seconds.

    40 visitors x 2.5 minutes/60x4 which gives us a total of 7 numbers for our Dynamic Number Pool.

2Create a Dynamic Number Pool for Organic Traffic.

Go to your WhatConverts dashboard and click on the “Tracking” left side menu item. Select “Phone Numbers”. Click on "Add Dynamic Number Pool", name your pool, type in your Swap Number, select "Search" as your Trigger Source, select (from the drop-down menus) "All" (to track Bing, Yahoo and Google organic traffic) and "Organic", then hit "Add".

Call Tracking for Organic Traffic

3Assign tracking numbers to your dynamic number pool.

  1. Click "Add Phone Number" to setup a new number to assign to the dynamic number pool. If you need help setting up the number, read the article Setting up Tracking Numbers.
    • Note: You can also edit existing numbers to add them to your Organic Traffic Dynamic Number Pool by selecting the "gear" icon next to your tracking number.
  2. Assign this phone number to the Dynamic Number Pool you created. Hit "Update".
  3. Repeat for each number that is needed. You can also reassign numbers by clicking "Edit Number" and changing the trigger to your Dynamic Number Pool.

Select Organic Traffic Pool

4Test your tracking implementation.

To simulate a Google Organic click, add ?utm_source=google&utm_medium=organic&wc_clear=true to the end of your URL.

    Example: http://www.whatconverts.com/?utm_source=google&utm_medium=organic&wc_clear=true
Was this page helpful?
👍Yes
👎No
Request a Live Demo
Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo
Whatconverts Features for your Business
Export All Data
Lead Management Export All Data

Download or send your entire data set with one click.

Search for Leads by Name
Lead Management Search for Leads by Name

WhatConverts instantly pulls Caller ID information, so you can quickly search for leads by name.

Filter/Group by Product or Service
Lead Management Filter/Group by Product or Service

Seeing leads grouped by product or service allows marketers, clients and business owners to gain deeper insights.

Call Flows - Custom IVR Menu
Lead Tracking Call Flows - Custom IVR Menu

Your callers will hear a menu of options to direct their call to the proper connection.

Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
Chat Re:amaze

Last update on June 19, 2020

Re:amaze
CRMs Zoho CRM

Last update on March 25, 2020

Zoho CRM
Calendars and Bookings Calendly

Last update on November 23, 2020

Calendly
ready to get marketing clarity?

Grow your business with WhatConverts

14 days free trial Easy setup Dedicated support