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    Help Center Lead Tracking Call Tracking Setting Up Dynamic Number Pool for All Traffic

    Set up Dynamic Number Pool to Track Organic Traffic

    New Dashboard
    Legacy Dashboard

    1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".

    Where to find phone numbers in WhatConverts

    2Click "+ Add Dynamic Number Pool". To track your website's calls, select "Advanced Setup". Enter the phone number that you would like to swap on your website (this will be the phone number that is hard-coded (static) currently on your site.

    Select "Search" as the Traffic Source for the pool. Select Visitors from "All" and for "Organic" from the drop-downs. Click "Next Step"

    Organic Dynamic Number Pool

    3Follow the guide to determine how many numbers you'll need for your website.

      Note: To review traffic information for Organic Only traffic, in Google Analytics, go to your dashboard and select the "Audience" > "Overview". Choose the "Hourly" view on the top right of the chart. Add a "Segment" (found above the chart), find and apply the "Organic Traffic" segment.

    Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Your numbers will be preselected. Review the numbers and click "Next Step".

    Phone Number Setup Page

    4Enter your Destination Number to forward your calls to. Click "Next Step".

    The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you want for tracking your Organic calls. Once you are satisfied with the settings you've chosen, click "Finish".

    5Test your implementation by adding "?utm_source=google&utm_medium=organic&wc_clear=true" to the end of your URL to simulate an organic Google click.

    • Open new browser session and enter this URL.
    • Call the telephone number.
    • In your WhatConverts Lead Manager, check the newest phone call lead. You should see:

    Organic phone call example

    If you have any questions, please contact us here: Contact WhatConverts Support or email

    WhatConverts uses a pool of telephone numbers for your dynamic number pool. These numbers are dynamically assigned and recycled to different users. Using a pool of tracking numbers gives you the data of an enterprise level system, while only requiring a small number of phone numbers. 

    Creating a dynamic number pool for Organic Traffic will not only give you the source and medium the visitor used to get to your website, but will also display where on the site the lead was generated from and where the visitor initially landed.

    This article will help show you how to set up tracking for Organic traffic. See our other setup articles: Set up Keyword Tracking for Paid (PPC) Traffic or Dynamic Number Pools for All Traffic

      Note: If you are tracking multiple traffic sources, we recommend using an All Traffic number pool.

    1Determine how many numbers you will need for your dynamic number pool.

    Find the peak number of visitors on your website within an hour. If you're using Google Analytics, go to your dashboard and select the "Audience" > "Overview". Choose the "Hourly" view on the top right of the chart.

    Add a "Segment" (found above the chart), find and apply the "Organic Traffic" segment.

    Organic Traffic

    Look for the normal high peaks in the chart by looking for how many visitors you have on your website at one time (concurrent users).

    Use this formula to calculate the amount of phone numbers you will need:

    Visitors During Peak Hour x Average Session Duration / 60 x 4

    For example, your website has 40 visitors in its busiest hours. Also note the average session duration, we will use 2 minutes and 30 seconds.

      40 visitors x 2.5 minutes/60x4 which gives us a total of 7 numbers for our Dynamic Number Pool.

    2Create a Dynamic Number Pool for Organic Traffic.

    Go to your WhatConverts dashboard and click on the “Tracking” left side menu item. Select “Phone Numbers”. Click on "Add Dynamic Number Pool", name your pool, type in your Swap Number, select "Search" as your Trigger Source, select (from the drop-down menus) "All" (to track Bing, Yahoo and Google organic traffic) and "Organic", then hit "Add".

    Call Tracking for Organic Traffic

    3Assign tracking numbers to your dynamic number pool.

  • Click "Add Phone Number" to setup a new number to assign to the dynamic number pool. If you need help setting up the number, read the article Setting up Tracking Numbers.
  • Note: You can also edit existing numbers to add them to your Organic Traffic Dynamic Number Pool by selecting the "gear" icon next to your tracking number.

  • Assign this phone number to the Dynamic Number Pool you created. Hit "Update".
  • Repeat for each number that is needed. You can also reassign numbers by clicking "Edit Number" and changing the trigger to your Dynamic Number Pool.
  • Select Organic Traffic Pool

    4Test your tracking implementation.

    To simulate a Google Organic click, add ?utm_source=google&utm_medium=organic&wc_clear=true to the end of your URL.

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    Whatconverts Features for your Business
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