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WhatConverts uses a pool of telephone numbers for your dynamic number pool. These numbers are dynamically assigned and recycled to different users. Using a pool of tracking numbers gives you the data of an enterprise level system, while only requiring a small number of phone numbers.
Creating a dynamic number pool for Organic Traffic will not only give you the source and medium the visitor used to get to your website, but will also display where on the site the lead was generated from and where the visitor initially landed.
This article will help show you how to set up tracking for Organic traffic. See our other setup articles: Set up Keyword Tracking for Paid (PPC) Traffic or Dynamic Number Pools for All Traffic
Find the peak number of visitors on your website within an hour. If you're using Google Analytics, go to your dashboard and select the "Audience" > "Overview". Choose the "Hourly" view on the top right of the chart.
Add a "Segment" (found above the chart), find and apply the "Organic Traffic" segment.
Look for the normal high peaks in the chart by looking for how many visitors you have on your website at one time (concurrent users).
Use this formula to calculate the amount of phone numbers you will need:
For example, your website has 40 visitors in its busiest hours. Also note the average session duration, we will use 2 minutes and 30 seconds.
Go to your WhatConverts dashboard and click on the “Tracking” left side menu item. Select “Phone Numbers”. Click on "Add Dynamic Number Pool", name your pool, type in your Swap Number, select "Search" as your Trigger Source, select (from the drop-down menus) "All" (to track Bing, Yahoo and Google organic traffic) and "Organic", then hit "Add".
To simulate a Google Organic click, add ?utm_source=google&utm_medium=organic&wc_clear=true
to the end of your URL.
One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.
Request a Live DemoAutomatically send chat events to Google Analytics to define conversion funnels.
Distills marketing efforts into a lead-based report that is easy to understand.
Set up integrations so that lead value is instantly transferred between WhatConverts and the CRM
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