1. Help Center
  2. Integrations
  3. Facebook
  4. Pushing Facebook Lead Ads to WhatConverts

Pushing Facebook Lead Ads to WhatConverts

Push your Facebook Lead adds into WhatConverts as new leads. All you have to do is use Zapier to connect both applications.

    Note: You must have a Zapier account and have an active ad in Facebook Ads Manager. You will also need to accept the WhatConverts Zapier invite link, to add WhatConverts to your Application list in Zapier.

1Log into your Zapier account and select the “Make A Zap” button
Make a zap
2Select “Facebook Lead Ads” as your Trigger App. Select “New Leads” as your Lead Ads Trigger. Connect your Facebook Leads Ad Account. Select the Page of your Facebook Lead Ad and Form of Your Facebook Lead Ad from the drop-down menus. Test the step and click “View Your Lead“. You will be using that data as a sample for setting up the rest of your Zap.


3 Select “WhatConverts” as your Action App. Select “Create Lead” and connect your WhatConverts account. Set up the WhatConverts Lead Template with the field values below:

Note: Use your own lead information as values within the fields.

    Lead Type


    Lead Source


    Lead Medium


    Lead Campaign


    Lead Content


    Lead Keyword


    Form Name


    Additional Fields


4Test the Zap and log into your WhatConverts account. The “No lead found” will disappear and you’ll see the Facebook cpc lead listed on your dashboard.

Screen Shot 2017-06-21 at 1.21.17 PM

Screen Shot 2017-06-21 at 1.21.31 PMYour Facebook Ad is now live and tracking!

Troubleshooting Facebook Ads

If you do not receive a successful lead submission and you have followed the above steps. Email and we can answer any questions you have about the integration process.