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    Help Center Integrations Facebook

    Pushing Facebook Lead Ads to WhatConverts


    1Log into your Zapier account and click the "Create Zap" button.

    2Select "Facebook Lead Ads" as your Trigger App. Select "New Leads" as your Trigger Event. Connect your Facebook Lead Ads Account. Select the Page of your Facebook Lead Ad and Form of Your Facebook Lead Ad from the drop-down menus. Click "Continue".

    Click "Test Trigger". Review the lead data and click "Continue".

    3Select "WhatConverts" as your Action App and "Create Lead" as the Action Event. Select or connect your WhatConverts account.

      Note: If you have not set up a WhatConverts account in Zapier, you can follow the detailed instructions in Connecting to Zapier.

    Set up the Customize Lead page with the field values below:

      Lead Type: Select "Web Form" from the drop-down menu
      Profile: Select your WhatConverts Profile from the drop-down menu.
      Referrer Source: Type "facebook"
      Referrer Medium: Type "cpc"
      Referrer Campaign: Select "Campaign Name"
      Referrer Content: Select "Ad Name"
      Form Name: Type "Facebook Lead Ad"

    Under Additional Fields, type in the field name and select the corresponding field from the drop-down. In the example below:

      Contact Name: "Full Name"
      Form ID: "Form ID"
      Email Address: "Email"

    Facebook Lead Ad setup in Zapier

    Click "Continue". Select "Test & Continue" to send the sample lead to WhatConverts. Give your Zap a Name and turn your Zap "On".

    4Go back to your WhatConverts profile. Select "Leads" from the top menu. Scroll down to the Lead Manager. You should see form submission you pushed from Zapier in the list.
    Facebook Lead Ad Test

    To review the full Lead Details for the submission, including all of the form input data, click "View Lead" as shown in the image above.

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    Push your Facebook Lead Ads into WhatConverts as new leads. You will need to use Zapier to connect both applications.

      Note: You must have a Zapier account and have an active ad in Facebook Ads Manager. You will also need to accept the WhatConverts

    1Log into your Zapier account and select the "Make A Zap" button.
    Make a zap in Zapier

    2Select "Facebook Lead Ads" as your Trigger App. Select "New Leads" as your Lead Ads Trigger. Connect your Facebook Leads Ad Account. Select the Page of your Facebook Lead Ad and Form of Your Facebook Lead Ad from the drop-down menus. Click "Test & Review" and select the grey down arrow to view your sample lead. Select the Radio Button next to the sample and click "Continue".

    3Click "+" to add an Action App. Select "WhatConverts" as your Action App. Select "Create Lead" and connect your WhatConverts account.

      Note: If you have not set up a WhatConverts account in Zapier, you can follow the detailed instructions in Connecting to Zapier.

    Set up the Customize Lead page with the field values below:

      Lead Type: Select "Web Form" from the drop-down menu
      Profile: Select your WhatConverts Profile from the drop-down menu.
      Referrer Source: Type "facebook"
      Referrer Medium: Type "cpc"
      Referrer Campaign: Select "Campaign Name"
      Referrer Content: Select "Ad Name"

    Under Additional Fields, type in the field name and select the corresponding field from the drop-down. In the example below:

      Contact Name: "Full Name"
      Form ID: "Form ID"
      Email Address: "Email"

    Facebook Lead Ad Setup

    Click "Continue". Select "Test & Continue" to send the sample lead to WhatConverts. Give your Zap a Name and turn your Zap "On".

    4Log into your WhatConverts account. You'll see the facebook cpc lead listed on your dashboard.

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    Whatconverts Features for your Business
    Track Leads with First Party Data
    Lead Tracking Track Leads with First Party Data

    WhatConverts tracks your leads using first party data, so you don't have to worry about recent bans to third-party cookies.

    Call Flows - Custom IVR Menu
    Lead Tracking Call Flows - Custom IVR Menu

    Your callers will hear a menu of options to direct their call to the proper connection.

    Lead Notifications in Messaging Apps
    Analytics & Insights Lead Notifications in Messaging Apps

    New lead notifications appear instantly in Slack and other messaging apps.

    Add Marketing Data to Chat
    Lead Tracking Add Marketing Data to Chat

    WhatConverts reports web chats as a conversion action, revealing which marketing drives chats.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

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