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    Help Center Lead Tracking Call Tracking Setting Up Dynamic Number Pool for All Traffic

    Setting up Dynamic Number Pool to Track Based on UTM Source and Medium


    New Dashboard
    Legacy Dashboard

    1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".

    Where to find phone numbers in WhatConverts

    2Click "+ Add Dynamic Number Pool". To track your website's calls, select "Advanced Setup". Enter the phone number that you would like to swap on your website (this will be the phone number that is hard-coded (static) currently on your site.

    Select "Source & Medium" as the Traffic Source for the pool. Enter the UTM Source and Medium that you would like to track exactly as they appear in your URL (The Campaign, Content and Keyword settings are Optional). See example below:

      Important: UTM Parameters are case sensitive.

    UTM Source and Medium Trigger for facebook cpc

    Click "Next Step".

    3Follow the guide to determine how many numbers you'll need for your website.

    Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Your numbers will be preselected. Review the numbers and click "Next Step".

    Phone Number Setup Page

    4Enter your Destination Number to forward your calls to. Click "Next Step".

    The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you want for tracking your calls. Once you are satisfied with the settings you've chosen, click "Finish".

    5Test your tracking implementation by adding the UTM Source and Medium to the end of your URL and visit your site. Add the UTM Source and Medium to the end of your URL. Replace the SOURCE and MEDIUM in the following string with what you have set up in your Dynamic Number Pool.

    • Open new browser session and enter this URL, replacing the SOURCE and MEDIUM with what you set up in the Dynamic Number Pool.
      http://www.YOURWEBSITE.com/?utm_source=SOURCE&utm_medium=MEDIUM&wc_clear=true

    • Call the telephone number.
    • In your WhatConverts Lead Manager, check the newest phone call lead. You should see:

    Based on the example from Step 2, in your WhatConverts Lead Manager, check the newest phone call lead. You should see:

    Source and Medium Example Call

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    This article will help show you how to set up tracking for traffic with a specific Source and Medium.

      Note: If you are tracking multiple traffic sources, we recommend using an All Traffic number pool.

    1Determine how many numbers you will need for your dynamic number pool.

    Find the peak number of visitors on your website within an hour. If you're using Google Analytics, go to your dashboard and select the "Audience", "Overview". Choose the "Hourly" view on the top right of the chart.

    Add a "Segment" (found above the chart), add and apply a segment for the "Source" and "Medium" that you are wanting to track.

    Source and Medium Segment in Google analytics

    Note: To add a Source and Medium segment, select "Traffic Sources" and type in your selected Medium and Source as shown in the image above.

    Look for the normal high peaks in the chart by looking for how many visitors you have on your website at one time (concurrent users).

    Use this formula to calculate the amount of phone numbers you will need:

    Visitors During Peak Hour x Average Session Duration / 60 x 4

    For example, your website has 40 visitors in its busiest hours. Also note the average session duration, we will use 2 minutes and 30 seconds.

      40 visitors x 2.5 minutes/60x4 which gives us a total of 7 numbers for our Dynamic Number Pool.

    2Create a Dynamic Number Pool for Source and Medium.

    Go to your WhatConverts dashboard and click on the "Tracking" menu. Select "Phone Calls" then "Phone Numbers". Click on "Add Dynamic Number Pool". Select "Advanced Setup".

    Advanced Setup selection

    Enter your Swap Number. Select "Source & Medium" as What's the traffic source to be assigned to this number pool.

      Important: UTM Parameters are case sensitive.

    Enter the Source and Medium into the box where prompted.

    Source and Medium Tracking

    Click "Next Step".

    3Choose whether to Get New Numbers or Use Existing Numbers for the number pool.

    Follow the prompts and select "Finish".

    Select an Existing Number

    4Test your tracking implementation by simulating a UTM Source and Medium click. Add the UTM Source and Medium to the end of your URL. Simple replace the SOURCE and MEDIUM in the following string with what you have set up in your Dynamic Number Pool. ?utm_source=SOURCE&utm_medium=MEDIUM&wc_clear=true to the end of your URL.

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