Lead Tracking - Overview

WhatConverts gives you the ability to track every kind of lead—from phone calls and form submissions to chats, purchases, and more. This section includes setup guides, best practices, and troubleshooting tips for tracking leads across all major channels and contact types.

Each sub-section below focuses on a specific type of lead tracking. Start with the one that matches how your customers are reaching you:

• Call Tracking
• Form Tracking
• Chat Tracking
• Transaction Tracking
• Tracking Clicks Using Event Tracking
• Web Referral Domain Tracking

Tracking leads from multiple sources helps you understand which marketing efforts are driving real results—and ensures that all lead activity is visible in one place.