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    Help Center FAQ

    What is First Click Attribution?


    WhatConverts uses First-Click Attribution when reporting the marketing data for incoming leads. First-Click Attribution is a model where the first click that brings a user to a website is credited for the incoming lead. WhatConverts uses first party data to collect attribution information.

    Examples of First Click Attribution with First Party Data

    A user visits your website on May 1st from a Google Organic search while doing research on a product you offer. After two weeks, on May 15, they come back to your site through a Facebook Remarketing campaign. They call one of your tracking numbers. That call will be credited as a Google Organic lead because that is how the user initially visited your site.

    A user clicks on a text ad from Google Ads and land on a specific landing page you use for paid search traffic. They leave your site, but later that day come back after finding your company again from a Google Organic search. They make a call. In this scenario, the lead will be credited as a Google/CPC lead. All of the original marketing data that brought the user to your site will be credited for the lead. The Landing Page in your Lead Details will be the paid search landing page and the Lead Page will be the page they were on when they made the call.

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    Whatconverts Features for your Business
    Call Tracking Triggers
    Lead Tracking Call Tracking Triggers

    Choose which calls to track based on which marketing source the caller is coming from.

    Append Marketing Data (WordPress)
    Lead Tracking Append Marketing Data (WordPress)

    Get email notifications for form submissions and online orders, with marketing data attached.

    Append Marketing Data to Orders (WordPress)
    Lead Tracking Append Marketing Data to Orders (WordPress)

    See which marketing source, campaign or keyword is responsible for online orders.

    Leads by Week
    Analytics & Insights Leads by Week

    WhatConverts can plot your leads over a period of time to show when the fluctuations happened. 

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

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