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    Help Center Integrations Google Ads Integration

    Setting Google Ads Conversion Tracking with Google Analytics


    New Dashboard
    Legacy Dashboard

    Note: To make conversions work in Google Ads you first will need to enable auto-tagging in Google Ads.

    1Connect your WhatConverts Profile to Google Analytics. The following article goes over, in detail, how to set up the integration in WhatConverts:

    2Set up Goals in Google Analytics based on the Lead Events passed from WhatConverts.

    2Log into Google Ads. Select "Tools and Settings" in the top menu. Under Measurement, click "Conversions". 

    Click "+ New Conversion Action". Select "Import". Click the "Google Analytics (UA)" radio button. Click "Continue".

    Set up Google Analytics Conversion tracking in Google Ads

    Review the list, click the Checkbox(es) next to the Goals you want to import as conversions from Google Ads. Click "Import and Continue".

    Import goals from Google Analytics

      Note: Conversions from goals imported from Google Analytics may have up to a 48-hour delay before showing up.

    If you have any questions, please contact us here: Contact WhatConverts Support or email [email protected]

    To make conversions work in Google Ads you first will need to enable auto-tagging in Google Ads. For more information check out Tracking Google Ads.

      Note: To be able to tracking conversion in Google Ads you will have to use keyword level call tracking.

    Google Analytics Integration

    In your WhatConverts dashboard go to "Integrations" in the left side menu and select “Google Analytics”. Select “Add Tracking ID” for your Google Analytics profile. Add your “Tracking ID” and click “Add”.

    Google Analytics Call Tracking

    If you need help finding your “Tracking ID” go to Where is my Google Analytics Tracking ID? for more information.

    After setting up the Google Analytics integration WhatConverts will send events based on phone calls to your Google Analytics account. Once you are sending events to your Google Analytics account you can then setup a goal that will trigger when a phone call is made.

    Google Analytics Goals

    First, go to your Google Analytics dashboard, and select the property that you used to integrate with. Click on "Admin", then "Goals" under the view you would like to use.

    Select "Create a New Goal" to setup a new goal.

    Call Tracking in Google Analytics

    Select “Custom” as the Goal Type. Set the name as “Phone Call” and goal type as “Event”. In Goal Details set the "Category" equals to "Phone Call". Click "Save". You are now tracking phone calls as goals in Google Analytics.

    screenshot-www.google.com 2015-06-30 15-17-22

    Google Ads Conversions

    In your Google Ads account select "Tools" at the top then "Conversions" from the drop down. On the next page select "Google Analytics" on the left and select the goal named "Phone Call" that we just created.

      Note: Conversions from goals imported from Google Analytics may have up to a 48-hour delay before showing up.

    For more information see our blog post: Google Ads Conversion Tracking: Native Integration & Google Analytics Conversion Tracking

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    Whatconverts Features for your Business
    Call Transcription
    Lead Tracking Call Transcription Software

    Read details from your calls without the need to listen to the entire call recording.

    Call Flows - Simultaneous Dialing
    Lead Tracking Call Flows - Multi-Ring (Simultaneous) Dialing

    Route calls to multiple destination numbers at once using multi-ring functionality.

    Call Flows - Scheduled Hours and Holiday Routing
    Lead Tracking Call Flows - Scheduled Hours and Holiday Routing

    Reroute calls that occur outside your active business times.

    Call Flows - Geographic Call Routing
    Lead Tracking Call Flows - Geographic Call Routing

    All incoming calls will be directed to the business location closest to the caller.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Related Integrations
      Ad Platforms Google Ads (Adwords)

      Last update on May 20, 2020

      Google Ads (Adwords)
      Calendars and Bookings Calendly

      Last update on November 23, 2020

      Calendly
      Ecommerce Squarespace

      Last update on March 25, 2020

      Squarespace
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