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Help Center Integrations Webhooks

E-Commerce Transaction


This is an example data format for a new e-commerce transaction that is received and a POST request as JSON sent to your Webhook URL.

{
  "trigger": "new",
  "lead_id": 153928,
  "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
  "lead_type": "Transaction",
  "lead_status": "Unique",
  "date_created": "2016-02-01T14:09:01Z",
  "quotable": "Yes",
  "quote_value": null,
  "sales_value": 156.87,
  "profile": "My Profile",
  "profile_id": 51497,
  "account_id": 27313,
  "lead_url": "https://www.whatconverts.com/contact",
  "landing_url": "https://www.whatconverts.com/",
  "operating_system": "iOS 12",
  "browser": "Chrome Mobile 71",
  "device_type": "Smartphone",
  "device_make": "Apple iPhone",
  "transaction_id": "12345",
  "transaction_tax": 2.56,
  "transaction_shipping": 1.53,
  "additional_fields": {
    "full_name": "John Doe",
    "email_address": "hello@whatconverts.com"
  },
  "lead_source": "google",
  "lead_medium": "cpc",
  "lead_campaign": "lead generation",
  "lead_content": "new ad",
  "lead_keyword": "generating leads",
  "ip_address": "107.210.21.188",
  "email_address": "hello@whatconverts.com",
  "phone_number": "+17044695324",
  "field_mappings": {
    "Company Name": "Call Tracking Company",
    "Contact Person": "Jeremy Helms",
    "Email": "hello@whatconverts.com",
    "Phone Number": "(704) 469-5324"
  },
  "gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
  "msclkid": "25d83debf85f146b8f1d66a754c6a56c",
  "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
  "unbounce_variant_id": "b",
  "unbounce_visitor_id": "107.210.21.1881565955056416071",
  "salesforce_user_id": "15228103840",
  "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
  "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
  "facebook_browser_id": "fb.1.1621529626600.927228660",
  "facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
  "google_analytics_client_id": "1017418163.1594157791",
  "vwo_account_id": "512835",
  "vwo_experiment_id": "2",
  "vwo_variant_id": "2",
  "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
  "duplicate": false,
  "spam": false
}

For additional information on setting up webhooks see Webhooks.

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Whatconverts Features for your Business
Search for Leads by Name
Lead Management Search for Leads by Name

WhatConverts instantly pulls Caller ID information, so you can quickly search for leads by name.

Call Tracking Triggers
Lead Tracking Call Tracking Triggers

Choose which calls to track based on which marketing source the caller is coming from.

Lead Qualification Dashboard
Lead Management Lead Qualification Dashboard

We made it easy to qualify leads within the ‘Live View’ WhatConverts dashboard.

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Analytics & Insights Unique Business Insights

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