Schedule Demo
Browse Help Center
Browse Help Center
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
Marketing Automation SharpSpring Marketing Automation

Last update on March 25, 2020

SharpSpring Marketing Automation
Chat JivoChat

Last update on November 19, 2020

JivoChat
Chat Olark

Last update on June 19, 2020

Olark
Help Center FAQ

How to Track Calls from an Email


When sending out an email campaign, you can track the leads that were generated from your campaign in two ways:

1. Track when someone calls directly from the email piece
2. Track when someone clicks through from your email onto your website and then calls, submits a form, starts a live chat or places an order.

This document goes over how to set up tracking to capture leads in both ways.

Track Calls from a Number in the Email Campaign

1Go to your WhatConverts dashboard. Under Profile, select "Tracking". Then click "Phone Calls" then, "Phone Numbers".

2Click "Add Phone Number". Select between Local and Toll Free and click "Add Number". In the prompt, give your phone number an easily recognizable name that identifies your Email Campaign, enter your Destination Number, choose your call options and select "No" for Dynamic Phone Number Insertion.

    Note: This tracking number will only be used outside of your website. Setting the number to "No" for dynamic phone number insertion allows you to track calls that come directly from the email.

Click "Update".

3Use your new Tracking Number in the email campaign that is sent out.

Track Calls and Leads from Users who Click through to a Website from an Email Campaign

Important: Before setting up tracking to your site, make sure that you are tracking your incoming leads using an All Traffic Dynamic Number Pool and you have your WhatConverts Tracking Script installed on your page.

1Create a URL to use in your email campaign with UTM parameters that you would like to track from your clicks. You can use a URL builder (such as the Google Analytics URL Builder) to create a URL using an identifiable Source, Medium, Campaign, Content and/or Keyword. This will identify that a user has come from your email campaign. Copy the generated URL.

    Note: WhatConverts can report on the UTM parameters for Source, Medium, Campaign, Content and Keyword.

At the end of the generated URL, append &wc_clear=true. This will clear any previous attribution the user may have in their browser so you can track these new parameters.

    Note: By default, WhatConverts utilizes first click attribution.

Example:
https://www.YOURDOMAIN.com/?utm_source=LeadGen&utm_medium=Email&utm_campaign=September&utm_content=Week2&wc_clear=true

Use this URL for any links in your Email Campaign.

2Look for incoming leads from your offline marketing in your WhatConverts Dashboard. You will see your UTM parameters populate as shown below in the Lead Details pop up.

Email UTM parameters

Was this page helpful?
👍Yes
👎No
Request a Live Demo
Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo
Whatconverts Features for your Business
Call Flows - Simultaneous Dialing
Lead Tracking Call Flows - Multi-Ring (Simultaneous) Dialing

Route calls to multiple destination numbers at once using multi-ring functionality.

Saved Reports
Analytics & Insights Saved Reports

Save the customized reports you create and use them again and again.

Ecommerce Tracking in Google Analytics
Lead Tracking Ecommerce Tracking in Google Analytics

Measure the exact revenue that each of your leads generated via eCommerce.

Filter/Group by Landing & Lead Page
Lead Management Filter/Group by Landing & Lead Page

If you know which page a user landed on, you’ll have clues about which keywords they used to find your site.

Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Related Integrations
CRMs Zoho CRM

Last update on March 25, 2020

Zoho CRM
Forms Contact Form 7

Last update on March 25, 2020

Contact Form 7
Forms Typeform

Last update on March 25, 2020

Typeform
ready to get marketing clarity?

Grow your business with WhatConverts

14 days free trial Easy setup Dedicated support