Subscribe to our newsletter and get proven marketing strategies for growing your business.
Not only can WhatConverts be used to track your online sources, but you can also track your offline sources, such as direct mailers with a combination of an offline number for your mailer and UTM parameters.
1Go to your WhatConverts dashboard. Under Profile, select "Tracking" and click "Phone Numbers".
2Click "Add Phone Number". Select between Local and Toll Free and click "Buy Number". In the prompt, give your phone number an easily recognizable name that identifies your marketing campaign or direct mail piece, enter your Destination Number, choose your call options and select "No" for Dynamic Phone Number Insertion.
Click "Update".
Important: Before setting up tracking to your site, make sure that you are tracking your incoming leads using an All Traffic Dynamic Number Pool and you have your WhatConverts Tracking Script installed on your page. This ensures you don't miss any incoming leads and you'll know what marketing converts!
1Use a URL builder (such as the Google Analytics URL Builder) to create a URL using an identifiable Source and Medium. This will identify that a user has come from your marketing material. Copy the generated URL.
2Create a short URL for your Direct Mail or Offline Marketing materials. Two main options for shortening your new, UTM rich URL:
Use this URL on your Direct Mail & Offline Marketing.
3Look for incoming leads from your offline marketing in your WhatConverts Dashboard. You will see your UTM parameters populate as shown below in the Lead Details pop up.
You'll now be tracking calls to your Direct Mail or Offline Marketing material as well as the users who visit your site from all of your sources, giving you full marketing transparency and giving you the power to know what marketing converts.
One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.
Request a Live DemoAutomatically track marketing to a phone call with Dynamic Number Insertion (DNI).
The instant a lead is received, the data trigger can send webhook data to your CRM.
Don't worry about losing your phone numbers; Port current phone numbers at no charge.
All incoming calls will be directed to the business location closest to the caller.