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  5. Tracking Google Ads

Tracking Google Ads

The simplest way to allow WhatConverts to track visitors from Google ads is to enable auto-tagging in your Google Ads account. By enabling this option, Google Ads will automatically tag your landing page URL with a parameter called gclid. This will allow our script to recognize the visitor source as Google Paid Search.

If you have already linked your Google Analytics account with your Google Ads account, this feature is automatically enabled; you will not need to make any changes.

Enable Auto-Tagging

1Sign into your Google Ads account.

2Select “All Campaigns” on the top left hand side of the interface.

3Click on “Settings” on the bottom left side of the menu.

New Adwords Interface Auto Tagging Option

4Select the “Account Settings” tab from the two tabs that appear at the top of the page.

5Choose the “Auto-Tagging” option and click on “Tag the URL that people click through from my ad” check box then click “Save“.

Enable Auto Tagging In New Ads Interface

WhatConverts will now recognize your Google Ads traffic.

Enable Account-Level Tracking Template

In order to track the specifics of your Google Ads account such as the campaign, landing page and keyword, we need to add a tracking template to send the campaign and keyword data to WhatConverts to attach to each lead.

1Sign into your Google Ads account.

2Select “All Campaigns” on the top left side of the interface.

3Click on “Settings” on the bottom left side of the menu.

New Ads Interface Auto Tagging Option

4Select the “Account Settings” tab from the two tabs that appear at the top of the page.

5Choose the “Tracking Template” option and click on the “Tracking Template“ option and add {lpurl}?campaign={campaignid}&content={creative}&keyword={keyword} inside the text box. click “Save“.

Enable Auto Tagging In New Google Ads Interface