Google Lead Form Extension Tracking

1Log into Google Ads, navigate to your Google Lead Form Extension by selecting "Ads & Extensions". Click "Extensions". Locate your Lead Form Extension and click "Edit".

2Scroll to Lead delivery option and select the "down arrow" to expand the menu.

3Go to Zapier and click "Create Zap". Select "Google Lead Form Extensions" as your Trigger App and "New Lead" as the Trigger Event click "Continue". "Copy" the Webhook URL.

4Go back to Google Ads and "Paste" the Webhook URL in the Webhook URL field.

Enter a Key into the Key field that will be sent with your Lead Data. Click "Send Test Data" and click "Save".

5Go back to Zapier and click "Continue" on the Set Up Webhook page. Click "Test Trigger" to get your Sample Data from Google. Select the Lead Form Extension Data for Lead A and click "Continue'.

6Select "WhatConverts as your Action App and "Create Lead" as your Action Event. Click "Continue". Choose your WhatConverts Account or Add your WhatConverts Account and click "Continue".

Note:

Connecting to Zapier

On the Customize Lead page, set up your integration with the following:

Lead Type

Web Form

Profile

WhatConverts Profile

Referrer Source

google

Referrer Medium

cpc

Referrer Campaign

Campaign ID

Insert a Field

Form Name

Google Lead Form Extension

Scroll toward the bottom, under Additional Fields, in the first box type the Input Field that you're collecting from Google Lead Form Extensions and select the corresponding data point from the Insert a Field drop-down menu. In the example below, we are collecting Phone Number, Name and Email.

Click "Continue". On the Test action page, select "Test & Continue" to send your test data to your WhatConverts profile. Give your Zap a Name and turn your Zap "On".

7Go back to your WhatConverts profile. Select "Leads" from the top menu. Scroll down to the Lead Manager. You should see the test form submission in the list.