Track Google Ads Lead Form Extensions

Lead Form Extensions allow users to submit their information directly from Google Ads search results without visiting your website. To track these leads in WhatConverts, you'll use Zapier to automatically send form submissions from Google Ads into your WhatConverts account.

Before You Begin

Before setting up Lead Form Extension tracking, ensure you have:

• An active Google Ads account with Lead Form Extensions configured
• A WhatConverts account
• A Zapier account

How It Works

When someone submits a Lead Form Extension in Google Ads, Google stores that lead data. Zapier connects to Google Ads, retrieves the lead information, and automatically creates a lead in WhatConverts with the proper attribution and form data.

Set Up Lead Form Extension Tracking

Connect Google Ads to Zapier

To connect Google Ads to Zapier:

1. Log in to your Zapier account.
2. In the left-hand menu, click "+ Create", then click "Zaps".
3. Use the AI Copilot to enter the integration you are setting up, or click the Trigger Box and search for "Google Ads".
4. Select "New Lead in Lead Form" as the Trigger Event. Click "Continue".
5. Connect your Google Ads account to Zapier (if not already connected).
6. Click "Continue".

Configure the Google Ads Webhook

To configure the Google Ads webhook:

1. In Zapier, you'll see a Webhook URL generated. Copy this URL.
2. Go back to Google Ads and navigate to your Lead Form Extension settings.



3. Paste the Webhook URL in the Webhook URL field.
4. Enter a Key into the Key field that will be sent with your Lead Data.
5. Click "Send Test Data" to verify the connection.



6. Click "Save".

Test the Trigger

To test if the trigger is working:

1. Go back to Zapier and click "Continue" on the Set Up Webhook page.
2. Click "Test Trigger" to get your Sample Data from Google.
3. Select the Lead Form Extension Data for Lead A and click "Continue".

Connect WhatConverts as the Action

In Zapier, set up WhatConverts as the destination where leads will be created:

1. Select "WhatConverts" as your Action App.
2. Select "Create Lead" as your Action Event.
3. Click "Continue".
4. Choose your WhatConverts Account or add your WhatConverts Account and click "Continue".

Customize the Lead Data

On the Customize Lead page, set up your integration with the following:

1. Lead Type: Select "Web Form" from the drop-down.
2. Profile: Select your WhatConverts Profile that you would like to receive your Google Lead Form data.
3. Referrer Source: Type "google".
4. Referrer Medium: Type "cpc".
5. Referrer Campaign: Select "Campaign ID" from the Insert a Field drop-down.
6. Form Name: Type "Google Lead Form Extension".
7. Scroll toward the bottom, under Additional Fields, in the first box type the Input Field that you're collecting from Google Lead Form Extensions and select the corresponding data point from the Insert a Field drop-down menu. For example, if you're collecting Phone Number, Name, and Email:
   • Phone Number: Select the phone field from Insert a Field
   • Name: Select the name field from Insert a Field
   • Email: Select the email field from Insert a Field
8. Click "Continue".

Test the Integration

To test the integration:

1. On the Test action page, select "Test & Continue" to send your test data to your WhatConverts profile.
2. Give your Zap a Name and Publish it.
3. Go back to your WhatConverts profile.
4. Select "Leads" from the top menu.
5. Scroll down to the Lead Manager.
6. You should see the test form submission in the list.



7. To review the full Lead Details for the submission, including all of the form input data, click "View Lead".

Verify Lead Attribution

Once configured, each Lead Form Extension submission will appear in WhatConverts with:

• Source: google
• Medium: cpc
• Campaign: Your Google Ads campaign name/ID
• Form Name: Google Lead Form Extension
• Additional Fields: All form data collected (name, email, phone, etc.)

This attribution allows you to track which Google Ads campaigns and keywords generate Lead Form Extension submissions.

Troubleshooting

If leads aren't appearing in WhatConverts:

• Verify the webhook URL is correctly configured in Google Ads
• Check that your Zap is active
• Confirm the WhatConverts account and profile are correctly selected
• Review Zapier's Task History for any errors

Related Topics

• What is the Google Ads Integration?
• Understand the Google Ads Integration
• Connect WhatConverts to Google Ads
• Pass Keyword Data from Google Ads into WhatConverts
• Simulate Google Ads Click to Test Tracking Numbers