Why am I not Seeing Phone Call Conversions in Google Ads?

If you are not seeing phone conversions in Google Ads, the most common causes are:

Your WhatConverts tracking numbers are not in a Dynamic Number Pool.
You have not enabled auto-tagging in Google Ads.
You have not added our tracking template onto your Google Ads account.
You have not linked WhatConverts with your Google Ads account.

Please see the steps below on how to check for, and fix these issues.

Create and Add Numbers to a Dynamic Number Pool

The following help article covers, step-by-step, how to set up and track calls from Google Ads using a Dynamic Number Pool:

Keyword Tracking for Google Ads Using a Dynamic Number Pool.

Enable Auto-Tagging in Google Ads

1Sign in to your Google Ads account.
2Click the gear icon, and select "Account Settings".
3Make sure you're in the Preferences tab, and click "Edit" in the Tracking section.
4On the “URL Options” page, make sure “Auto-tagging” is set to “Yes”.
5Click "Save Changes".
Get detailed instructions for enabling auto-tagging at Learn How Enable Auto-Tagging in new Google Ads Interface

Adding the ValueTrack Tracking Template to Google Ads account

1Sign into your Google Ads account.
2Make sure you’re under the “Campaigns” tab.
3On the bottom left hand menu select “Shared Library”.
4Click on “URL Options“. From this page you will see the “Tracking Template” option, click “Edit“. Add the following template “{lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}” inside the text box that appears, without the quotation marks, and hit “Save“.
For more detailed instructions, visit Learn How Add Our Tracking Template in new Google Ads Interface

Link WhatConverts with Google Ads Account

1Sign into the WhatConverts profile you want to track Google Ads conversions in.
2Click "Tracking" from the top menu. Select "Integrations".
3In the Google Ads module, under Most Popular integrations, click "Connect".
4Select the "Add Connection" button and link your Google Ads account.