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  5. Adding ValueTrack Templates to Google Adwords Account

Adding ValueTrack Templates to Google Adwords Account

ValueTrack is a time saver that uses tracking templates to add marketing data to your ad clicks. These templates can be added at Account, Campaign or Ad Level.

Before we show you some examples, it helps to know that {lpurl} means landing page URL.

Example ValueTrack templates:

This template simply tracks the Keyword that triggers your ad:
{lpurl}?keyword={keyword}

This template also includes your Campaign ID, and Creative ID as well as the Keyword:
{lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}

There is a lot more you can do with ValueTrack and more information can be found here.

Implementing ValueTrack Templates

Tracking templates are where you enter your tracking information and tell AdWords how to assemble your URLs. Now, if you’d like to scale your tracking updates across multiple URLs, you can use a shared tracking template at the account, campaign or ad group level. If you’d prefer to manage your URL tracking information at the individual URL level, you can use a tracking template at the ad, keyword, or site link level.

Templates can be applied at the following levels within AdWords:

  • Account level applies the tracking template to all campaigns and ads within the account.
  • Campaign level applies the tracking template to all ads under the campaign. Campaign level tracking takes precedent over account level templates.
  • Ad level applies the tracking template to individual ads. Ad level tracking takes precedent over account and campaign level templates.

Create an Account-Level Tracking Template

First sign into your Google AdWords account. In the left hand menu you want to select “Shared Library” then click on “URL Options“. From this page you will see the Tracking Template option, click “Edit“. Add {lpurl}?campaign={campaignid}&content={creative}&keyword={keyword} to the text box that appears and click “Save“.

ValueTrack Template

Additionally, you can Add Our Tracking Template in the New Google AdWords Interface.

If you have enabled ValueTrack parameters but you are still not seeing Google AdWords data, check out How do I enable Google Adwords Tracking.

For Google Shopping Ads or Product Listing Ads, check out Tracking Template for Shopping Ads.