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  4. Passing Google AdWords Keyword Data

Passing Google AdWords Keyword Data

Google AdWords makes is simple to pass your keyword data to WhatConverts by using ValueTrack templates at account level.

Enable Account-Level Tracking Template

Sign into your Google AdWords account. In the left hand menu, select “Shared Library” then click on “URL Options“.¬†From this page you will see the Tracking Template section, click “Edit“. Add “{lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}” to the text box that appears and hit “Save“.

ValueTrack Keyword Data

If you have enabled ValueTrack parameters but you are still not seeing Google AdWords data, check the How do I Enable Google AdWords Tracking and Simple ValueTrack Setup for Adwords Tracking.