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Passing Google Ads (AdWords) Keyword Data

Google AdWords makes is simple to pass your keyword data to WhatConverts by using ValueTrack templates at account level.

Enable Account-Level Tracking Template

Sign into your Google AdWords account. In the left hand menu, select “Shared Library” then click on “URL Options“.¬†From this page you will see the Tracking Template section, click “Edit“. Add “{lpurl}?campaign={campaignid}&content={creative}&keyword={keyword}” to the text box that appears and hit “Save“.

ValueTrack Keyword Data

If you have enabled ValueTrack parameters but you are still not seeing Google AdWords data, check the How do I Enable Google AdWords Tracking and Simple ValueTrack Setup for Adwords Tracking.